Conversion Tracking with awe.sm

Clicks are a basic measurement of performance. Conversion tracking allows awe.sm to know more about benefits that occur as a result of sharing. Together, you get a precise picture of the value from social media traffic, in how it contributes to page views, actual sales, and other business objectives.

When this performance data is combined with the intent data captured when a share action is created, awe.sm provides a deep understanding of the factors that contribute to the most optimal sharing behaviors.

Conversion goals are tracked in two ways: counts and values. Ten conversion goals can be defined per project. Page views resulting from awe.sm link are also tracked using this API.

Next Steps

• How to integrate conversion tracking
• Overview: Stats Retrieval

Last updated 2012-05-14