awe.sm Conversion Tracking

Clicks are a basic measurement of performance. Conversion tracking allows awe.sm to know more about benefits that occur as a result of sharing. Together, you get a precise picture of the value from social media traffic, in how it contributes to page views, actual sales, and other business objectives.

When this performance data is combined with the intent data captured when a share action is created, awe.sm provides a deep understanding of the factors that contribute to the most optimal sharing behaviors.

Conversion goals are tracked in two ways: counts and values. Ten conversion goals can be defined per project. Page views resulting from awe.sm link are also tracked using this API.

First, enable conversion tracking on your project

In your Project Settings, enter the domain names of the websites where you want to track conversions.

Now, when you create awe.sm shares to these websites, an awesm URL parameter identifying which share was clicked will be appended automatically. awe.sm's JavaScript or tracking image will see this parameter and be able to track conversions resulting from the share.

Then, register conversion goals on your site

awe.sm provides several methods for registering a conversion goal. They're equally capable, but one may be more appropriate for your application.

JavaScript method

Use this method if you're able to add JavaScript to your website. If you're already using awe.sm's share buttons, you're already half-way done.

Image method

If you're unable to use JavaScript, but can add an image using HTML, use this method.

Server-side method

If you're working outside of the browser or prefer to register conversion goals server-side, use the conversions/new endpoint.

Advanced conversion goal examples

• Outbound links
• Twitter follows
• Facebook Page Likes

Retrieving stats on conversions

Just add the parameter with_conversions=true in the Stats API to retrieve conversion counts and values.

Last updated 2012-09-05