awe.sm Conversion Tracking
Clicks are a basic measurement of performance. Conversion tracking allows awe.sm to know more about benefits that occur as a result of sharing. Together, you get a precise picture of the value from social media traffic, in how it contributes to page views, actual sales, and other business objectives.
When this performance data is combined with the intent data captured when a share action is created, awe.sm provides a deep understanding of the factors that contribute to the most optimal sharing behaviors.
Conversion goals are tracked in two ways: counts and values. Ten conversion goals can be defined per project. Page views resulting from awe.sm link are also tracked using this API.
First, enable conversion tracking on your project
In your Project Settings, enter the domain names of the websites where you want to track conversions.
Now, when you create awe.sm shares to these websites, an
Then, register conversion goals on your site
awe.sm provides several methods for registering a conversion goal. They're equally capable, but one may be more appropriate for your application.
If you're working outside of the browser or prefer to register conversion goals server-side, use the
Advanced conversion goal examples
Retrieving stats on conversions
Just add the parameter
with_conversions=true in the Stats API to retrieve conversion counts and values.
Last updated 2012-09-05